The Great Seduction

1. Keen defines Democratized media as a method of seduction, this is because it is promising like seduction. He says it practices an ideal platform for citizens to "dig for truth, to articulate ideas and report the news". He defines it as "undermining truth, souring civic discourse, and belittling expertise, experience and talent." His main issue with it is that everything is being transformed and killing our culture. It has made us superficial. Democratized media has transformed information business and  is destroying the status of our entertainers such as journalists, editors, musicians, movie producers. Now because of this media, anyone can do anything on the internet, taking away the status of professionals. An example of this is YouTube. Absolutely anyone can make a video using a camera, then edit it on their computer and then publish it for free on YouTube, gaining publicity and fans. For example...http://www.youtube.com/watch?v=NMjpppudNkk
This YouTube video received so much publicity it was even featured on the entertainment news show LX New York.

2. Keen's and Rushkoff's view on social media are extremely different from one another. Keen views social media as a completely negative feature. He views social media as a force of destruction to our culture. Rushkoff on the other hand is a huge contender for social media. He thinks it is a great innovation and source of empowerment to the public. Keen is so negative about social media that he barely speaks about any of the positive traits of it and Rushkoff is the exact opposite. He is such a huge fan of social media that he barely speaks about any of the negative side effects to it.
Rushkoffs view of social media is more similar to my own than Keens is. I think social media is a great concept that allows people to take risks and chances, and receive opportunities that they may have never had. So many people get famous through YouTube these days, something that would be lost without social media. Without YouTube and social media these new celebrities may have never of had the opportunity to get noticed. Like Keen I recognize there is some downfall to social media but I more relate to Rushkoff's views.