2. Emotional Branding- advertising that focuses on the way a product makes the consumer feel instead of the image, price and usage
3. Branding/Creating a culture around a brand- creating a brand that binds consumers together around it, creating extreme brand loyalty.
4. Narrowcasting- the spread of information to a very small target audience and not the general public
5. Rhetorical Marketing- marketing that is used to gain sympathy, convince audiences and convey a sense or reliability
6. Under the radar marketing- unconventional marketing that uses different forms of media such as viral videos
7. Across- Media Marketing- Marketing that uses many different forms of media
8. Product Placement across media- using product placement in different forms of media such as movies and TV.
